FERNANDINA BEACH - The City’s paid parking program generated $198,090 in gross revenue in March, with the city receiving $140,270.91 in net proceeds after taxes and operating expenses, according to the latest monthly report from operator One Parking.
The figures provide the most detailed look to date at how the downtown parking system is performing as it moves beyond its initial rollout phase.
Hourly parking accounted for the largest share of revenue, producing $129,495.50, or about 65% of total collections.
The report shows:
24,382 hourly transactions during March
Strong demand in short-duration stays (1–3 hours)
A pricing structure ranging from $2 to $20, plus fees and taxes
The data indicates the system is being driven primarily by day-to-day usage, particularly from visitors and short-term parkers.
Permit revenue totaled $61,788 for the month, including:
480 non-resident annual permits at $124, generating $59,520
Additional revenue from resident and specialty permits
Permits remain a significant, but secondary, component of overall revenue compared to hourly parking activity.
The city collected $7,850 in citation revenue from 157 paid violations during the month.
From the $198,090 in gross receipts, the following expenses were deducted:
Sales tax: $12,445.65
Variable costs: $43,234.16
Digital permit administration: $16,842
Transaction and convenience fees: $21,212.34
Credit card processing fees: $5,179.82
Fixed costs: $2,140
After these deductions, the city’s net revenue totaled $140,270.91.
The March report reflects a system increasingly driven by regular parking activity rather than one-time purchases.
Hourly parking now represents the dominant revenue source, with consistent weekday usage and stronger demand on weekends, according to the transaction data.
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PaulaM
The citation revenue will increase as time goes on..
Friday, April 10 Report this
SaltyLocal76
I couldn't help but notice that Easter Sunday was really empty downtown. Weather was nice. Yes, it was a holiday, but I've never witnessed it that dead downtown except for the early 1980's or prior to that.
Friday, April 10 Report this
elwellj
Looks like this is a great idea to raise $ without raising taxes on city residents. Thank you city Commisioners.
Friday, April 10 Report this
SaltyLocal76
I'd like to point out that people who live here and have a homestead exemption don't have to worry about their "taxes being raised", other than the three percent per year allowed by law, which you better believe is going to be raised every year no matter what.
Saturday, April 11 Report this
AcurtNA63
Not worth it. Hope it is voted down at the special election.
Saturday, April 11 Report this
Robert W
One Center Street business reports no decline in it's sales. It would be interesting to get a district-wide sales report.
Saturday, April 11 Report this