Hourly parking drives revenue

Fernandina Beach Parking Generates $198K in March, City Nets $140K

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FERNANDINA BEACH - The City’s paid parking program generated $198,090 in gross revenue in March, with the city receiving $140,270.91 in net proceeds after taxes and operating expenses, according to the latest monthly report from operator One Parking.

 

The figures provide the most detailed look to date at how the downtown parking system is performing as it moves beyond its initial rollout phase.

 

Hourly parking accounted for the largest share of revenue, producing $129,495.50, or about 65% of total collections.

 

The report shows:

 
  • 24,382 hourly transactions during March

  • Strong demand in short-duration stays (1–3 hours)

  • A pricing structure ranging from $2 to $20, plus fees and taxes

 

The data indicates the system is being driven primarily by day-to-day usage, particularly from visitors and short-term parkers.

 

Permit revenue totaled $61,788 for the month, including:

 
  • 480 non-resident annual permits at $124, generating $59,520

  • Additional revenue from resident and specialty permits

 

Permits remain a significant, but secondary, component of overall revenue compared to hourly parking activity.

 

The city collected $7,850 in citation revenue from 157 paid violations during the month.

 

From the $198,090 in gross receipts, the following expenses were deducted:

 
  • Sales tax: $12,445.65

  • Variable costs: $43,234.16

    • Digital permit administration: $16,842

    • Transaction and convenience fees: $21,212.34

    • Credit card processing fees: $5,179.82

  • Fixed costs: $2,140

 

After these deductions, the city’s net revenue totaled $140,270.91.

 

The March report reflects a system increasingly driven by regular parking activity rather than one-time purchases.

 

Hourly parking now represents the dominant revenue source, with consistent weekday usage and stronger demand on weekends, according to the transaction data.

Comments

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  • PaulaM

    The citation revenue will increase as time goes on..

    Friday, April 10 Report this

  • SaltyLocal76

    I couldn't help but notice that Easter Sunday was really empty downtown. Weather was nice. Yes, it was a holiday, but I've never witnessed it that dead downtown except for the early 1980's or prior to that.

    Friday, April 10 Report this

  • elwellj

    Looks like this is a great idea to raise $ without raising taxes on city residents. Thank you city Commisioners.

    Friday, April 10 Report this

  • SaltyLocal76

    I'd like to point out that people who live here and have a homestead exemption don't have to worry about their "taxes being raised", other than the three percent per year allowed by law, which you better believe is going to be raised every year no matter what.

    Saturday, April 11 Report this

  • AcurtNA63

    Not worth it. Hope it is voted down at the special election.

    Saturday, April 11 Report this

  • Robert W

    One Center Street business reports no decline in it's sales. It would be interesting to get a district-wide sales report.

    Saturday, April 11 Report this